Liefs runs Google, Meta, Instagram, Expedia and metasearch for hotels, beach clubs and resort real estate in Mexico — with the conversion tracking to prove which channel brought the booking.
Managed together, in one account structure, measured against the same revenue line.
Search, Performance Max, Demand Gen and YouTube — built around brand defence, high-intent destination search and remarketing to abandoned bookings.
Full-funnel prospecting and retargeting, with creative tested every two weeks instead of once a season. Reels and stories treated as ad inventory, not leftovers.
Closing the gap between the audience you already have and the reservation. Profile, link path, DM flow and paid all pointed at the booking engine.
Sponsored listings, TravelAds and campaign timing managed as paid media — so OTA spend is a lever you control, not a commission you absorb.
Google Hotel Ads, Trivago and Kayak bidding against your own OTA rate, to move share back to your site where the margin lives.
GA4, server-side GTM, Meta CAPI, booking-engine and CRM events, call tracking. Set up first, because everything above is guesswork without it.
Selected engagements.
Google · Meta · Direct booking
Always-on search and social driving direct reservations against OTA share, plus the paid launch of The Well residency — an open call that filled its application window in three weeks.
Lead generation · Real estate · CRM attribution
Lead generation for high-ticket land, with weekly creative testing and reporting that ties spend to qualified leads and broker conversations — not form fills.
Meta · Google · Phased launch
Phase-by-phase sales campaigns, with messaging tested before spend scales and a weekly report the developer can take to its committee.
Meta · Google · Direct booking
Paid media and on-property production for a brand where the design is the sales argument — and where the creative has to match the architecture.
Google · Meta · TikTok · Multi-property
Four years of paid media for two of the most photographed hotels in Mexico — through high season, low season and a hurricane year.
Meta · Google · Direct booking
Direct-booking campaigns for a small property in a destination most people discover through social — where every point of occupancy is won with creative, not budget.
Not because they don't ask. Because the measurement was never built.
Spend is split across three platforms and an OTA line item. Tracking breaks between the website and the booking engine, so conversions land in the wrong place — or nowhere.
The monthly report becomes a screenshot of Ads Manager. Ownership sees cost, never cause, and every conversation about budget starts from zero.
Tracking first. Server-side events, booking-engine conversions, call and lead tracking, revenue reconciled against the PMS — before a peso moves.
Then media: one account structure across Google, Meta, Expedia and metasearch, so channels stop bidding against each other for the same guest.
And because we also shoot the property, the creative in market is ours to fix on Monday — not a request that takes six weeks.
Media is the engagement. Measurement comes with it. Production is how we keep the ads fresh.
Google, Meta, Instagram, Expedia and metasearch run as one system, weekly optimisation, monthly reporting an owner can read.
The plumbing that makes every number above defensible — built before we touch the budget.
Two or three days on site each quarter, shooting for the ad account first — the reason our campaigns don't fatigue.
Hotels, beach clubs and resort land — from pre-opening to stabilised occupancy.
Send the property name, what you're spending now, and where you think the bookings are coming from. You'll get an honest read on the account — and on whether we're the right studio — within two business days.
Message us on WhatsAppOr leave your details and we'll reach out.
Or email yo@dddiego.com.
Liefs Media came out of photography and moved into media because clients kept asking why beautiful pictures weren't selling rooms. The answer was usually that nobody had connected the two — or measured either one.
The team is small on purpose. You work directly with whoever runs your account, not an account manager relaying it, and creative in market gets fixed in days, not weeks.
Mexico City and Los Cabos. On property most months.
Diego Ortiz
12 years in performance marketing and creative direction for hospitality brands.